Blog Post #5 - EOTO Paramount+

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Paramount+ is a “new” streaming service that we’ve likely all become familiar with over the past couple months, and it may seem as if it came out of the blue. The first time I became aware of it was during the Super Bowl in February, as there was an ad for it during almost every single commercial break. I also noticed that most, if not all, of the entities being advertised belonged to CBS, which is no coincidence, because the Super Bowl was televised nationally by CBS. Upon further research, I discovered that Paramount+ isn’t really new at all. It is a rebrand of the CBS All Access streaming service, which has been around since 2014 but never really got a lot of traction, probably due to the fact that it could only be used exclusively for streaming CBS TV shows and movies.



The rebrand of the streaming site, along with the expansion of its selection, is undoubtedly an attempt by CBS and Paramount to compete with larger streaming services like Netflix, Hulu, and Disney+. While not necessarily world-changing, it adds the service to the ever-growing list of streaming services that users must subscribe to if they wish to truly have a full selection of all TV shows and movies to watch. 


The transition from classic cable TV-watching to a world dominated by streaming services is in full effect, and has been for a few years now. It is no longer typical to have access to cable TV, and more and more families and individuals are opting to pay for multiple streaming services instead of paying for cable. It used to be more cost effective, but with the plethora of large streaming services required in order to watch everything is increasing by the year it seems. It will be interesting to see if this current trend continues, or if eventually there will be mergers between companies in order to combine libraries and selections.



https://www.cnet.com/news/paramount-plus-explained-originals-like-icarlys-reboot-shows-movies-and-everything-else/

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